According to reports, Twitter announced on Thursday that the company is testing a series of new features, including Super Follow subscriptions, where users can pay to view tweets from their favorite accounts. Twitter showcased these new features on its annual analyst day. These new features are designed to help the company reach its user and revenue goals for 2023.
The company first announced a new goal at the beginning of the event, which is to expand its user base to 315 million profitable daily active users (mDAUs) by the end of 2023, and achieve annual revenue of 7.5 billion US dollars in 2023, compared with 2020 Doubled the 3.72 billion U.S. dollars.
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The following are the most notable features:
Super Follow Subscription
The company said it will explore the concept of super attention, allowing users to pay to subscribe to their favorite Twitter accounts. Screenshots of this feature show that Super Follow can provide subscribers with exclusive content, such as newsletters, and unique supporter badges, among other benefits.
Twitter said it is also exploring the idea of allowing users to tip their favorite accounts. The company did not disclose when these features will be launched, nor did it provide clear details on how these features will operate.
Dantley Davis, head of design and research at Twitter, said: “We believe that the user-funded model—that is, subscribers who can directly fund the content they value most—is a lasting incentive model. Link the interests of creators and consumers.”
In the ensuing question and answer session, Twitter product leader Kayvon Beykpour said that the company plans to bring Super follow to the market sometime this year and elaborated that its price will be customizable.
Micro community
Beykpour announced that the company is developing a new feature that allows users to create, discover and join micro-communities, such as user communities that care about social justice. Beykpour said that users who operate micro-communities can also set and enforce social norms that go beyond Twitter’s standard terms of service.
Beykpour said the company will begin public testing of this feature later this year. This feature is part of Twitter’s effort to more easily connect users with topics and interests they care about to promote user growth. “We must improve the ability of people to have more targeted conversations with relevant communities or regions of interest to them,” Beykpour said.
Safe mode
Twitter executives emphasized that maintaining a healthy environment free from abuse and harassment is the key to expanding the company’s user base. “We don’t think Twitter can or should be the policeman overseeing all conversations,” Beykpour said. “Not only because it is difficult to measure, but also because we believe that in many cases it is important for Twitter users to create and enforce their own social norms and etiquette.”
As part of this effort, the company briefly demonstrated a feature that seems to be called “safe mode.” This new feature will automatically detect when users start receiving negative interactions from others. Screenshots of this feature seem to indicate that users can activate the safety mode to limit participation in accounts that are abused or spammed to them.
The screenshot of the feature reads: “Automatically block accounts that may violate Twitter’s rules and mute accounts that may use insults, abuse, strong language, or hate speech.”
Birdwatch
Twitter stated that the Birdwatch function can use the help of users to combat the spread of false information on social networks. “Although our work to flag misleading information began with Twitter-led efforts to flag tweets, Birdwatch is a more extensible, Wikipedia-like model where an open contributor community can collectively decide when it should be added to tweets. Background introduction, and what the background introduction should say,” Beykpour said.
An example of this feature is a tweet claiming that the whale is not real, and the tweet is marked by the user as “misinformation, or potentially misleading.” One of the labeled messages read: “Marine mammals are real.”
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