In January, the American e-commerce company Amazon debuted a new App icon in the iOS app store in some regions, which triggered many discussions and controversies among users. The reason is that they think the new icon has a jagged blue part, which resembles the beard of comedian Chaplin.
What’s more, I think it is associated with the beard of the dictator Hitler. To this end, netizens have also added a variety of similar style pictures.
Specifically, Amazon explained the design concept of the new icon: use brown as the base plate to represent the carton commonly used in express packaging; the blue part represents the tape used for packaging; coupled with Amazon’s iconic hook to symbolize a smile.
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Under this group of ridicule, Amazon has fine-tuned the new picture, changing the blue tape on the icon to a folded tape, which implies the fun of users tearing off Amazon express packaging.
An Amazon spokesperson commented: “Amazon is always exploring new ways to satisfy customers. We have designed new icons that can inspire customers’ expectations, excitement and joy when they shop on their mobile phones, just like seeing us at home It’s the same with express boxes.”
Judging from the current fine-tuned new icon effect, it is much better than the previous version: “Looks like the animated character Aang in “Available God” or “The Last Airbender”.
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