On March 8th, OnePlus held a press conference in Shenzhen. Founder and chief product manager Liu Zuohu announced at the scene that OnePlus will formally start three-year cooperation with Hasselblad in the imaging section, and it will be launched on the OnePlus 9 series of mobile phones. First set up a joint research and development imaging system.
Liu Zuohu said at the scene that 2021 is defined as the OnePlus Image Year, and 1 billion yuan will be invested in image research and development in the next three years. At the same time, the upcoming OnePlus 9 series of mobile phones will be equipped with the OnePlus | Hasselblad Mobile Imaging System. The imaging system focuses on color performance, trying to reproduce the colors of Hasselblad cameras on OnePlus phones, which is officially called Hasselblad Natural Color Optimization.
OnePlus Labs and the Hasselblad Camera team worked together to adjust the color for subjective and objective multiple scenes. At the same time, this work is not only carried out in the laboratory but through cooperation with the Hasselblad, ambassador to go outdoors in multiple scenes. The actual debugging makes the camera performance in the actual scene have better algorithm optimization.
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At the same time, the OnePlus | Hasselblad mobile imaging system supports Hasselblad professional mode, can shoot 12-bit RAW photos, can record 68.7 billion colors, increase the post-adjustment space, and support sensor-level color calibration and peak value in professional mode Focusing meet the creative needs of professional users on mobile phones. In some camera app details, OnePlus has also added Hasselblad elements. The new shutter sound is the same as the mechanical shutter of Hasselblad cameras, and a new camera watermark is used.
OnePlus also shared some of the new imaging features on OnePlus 9 series phones at this conference: First, the new phone is equipped with Sony’s customized IMX 789 sensor, with a native 16:11 format, which can satisfy both video and photo shooting. The IMX 789 supports a full-link 4K 120-frame video creation experience. On the ultra-wide-angle lens, free-form surface lenses are also used to reduce image distortion under the ultra-wide-angle and further improve the usability of the ultra-wide-angle lens.
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