Facebook’s growth now comes from developing countries, so this social network today has made a key move to better cater to consumers in these countries. After nearly three years of planning, Facebook officially launched Instagram Lite today, which is a popular Android photo and video application with fewer data and storage. It will only take up 2MB of storage space on the phone, and it will be launched today in 170 countries and emerging markets.
The features introduced by Instagram Lite include all the basic functions of editing, sharing and viewing photos and videos, as well as the features of adding stickers, creating and viewing Stories, IGTV and Explore discovery and recommendation algorithms. Considering that it will be launched in 170 countries, it will provide specific language support for use in these markets.
But in order to reduce the experience from the 30MB storage space occupied by full-size Instagram on iOS and Android devices, Instagram Lite also cut some things. In other words, the developer omitted many graphics, did not include advertisements and lacked some key features, such as Douyin video production, dark mode, shopping, and end-to-end encryption. Instagram Lite currently does not have an iOS version.
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In fact, with Facebook Messenger and other applications, like Lite, Instagram Lite for consumers in emerging economies, where smartphones are most likely to be based on the Android system, but is unlikely to be the top device, consumers using mobile Data may be more sensitive to price and bandwidth, and a considerable number of people are only just beginning to master the Internet.
Facebook pointed out that it is estimated that 65% of the emerging market population is online compared to 90% in North America, which is one of the reasons the company is so focused on serving these users. They represent growth when growth in mature markets such as the United States and Europe slows or competes with new entrants.
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