It was reported that the US federal and state governments have launched antitrust investigations or lawsuits against the four major technology giants (Facebook, Amazon, Google, and Apple) one after another. On March 16, the Attorney General of Texas, Ken Paxton, announced that multiple state prosecutors had joined the previous “multi-state prosecutors’ consortium” in antitrust lawsuits against Google’s monopoly on the online advertising industry.
Paxton introduced that prosecutors in Alaska, Florida, Montana, Nevada, and Puerto Rico will also become prosecutors against Google’s monopoly. The US government against technology companies monopoly storm, Google and Apple to become the first “hit by”.
Last year, the U.S. federal government (the Department of Justice) and state governments (the prosecutors) have filed a total of five antitrust lawsuits against Apple and Google. The aforementioned multi-state prosecutors’ lawsuit led by the Texas prosecutor is one of them. This lawsuit mainly targets Google’s online advertising business.
Paxton said in a statement that the alliance of state prosecutors in the United States will hold Google responsible for violations and change its business practices in the future. State prosecutors also believe that Google will pay fines for its wrongdoing.
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In California, USA, Google is also facing similar antitrust lawsuits by the prosecutors. Previously, Google had applied to the federal court in Texas, hoping to combine the lawsuits and transfer them to the California courts for trial. The judge will discuss Google’s application during the hearing this Thursday.
In the multi-state prosecutors’ lawsuit, the prosecutors accused Google of anticompetitive behavior in the field of online advertising. Some media publishers complained that Google’s actions caused their revenue to decline. Google denied the prosecution’s allegations.
In the United States, the European Union and other countries, Google has encountered countless antitrust lawsuits and investigations, including the Android operating system, online advertising, search engines, and so on. Among them, the European Commission launched a total of three investigations against Google, which issued a total of about 10 billion U.S. dollars in fines, and Google is launching an appeal.
As the four major technology giants play more and more dominant roles in the US economy, society, and politics, public opinion requires the US government to strengthen their supervision, such as providing more funds to regulators, and revising and enacting stricter antitrust legal.
In the global online advertising industry, Facebook and Google are two monopolistic oligarchs, taking two-thirds of the market share. In addition to antitrust lawsuits and investigations by governments of various countries, the global news media industry is also requiring these two companies to pay content licensing fees to make up for their own advertising revenue losses.
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