Tile is a popular manufacturer of Bluetooth trackers that can help you find misplaced keys, bags, wallets, or more. With the launch of Fitbit partners, it introduces tracking services to wearable devices for the first time. Starting today, all new and current Fitbit Inspire 2 users can use Tile’s Bluetooth discovery technology for free.
As a result of the transaction, existing Inspire 2 users will soon be prompted to update the software of their devices through the Fitbit app, which will make the new Tile features available. Once updated, users will be directed to download Tile’s mobile app to access the lost and found function. Through the Tile app, Inspire 2 users can find a misplaced Fitbit within Bluetooth range, for example, if the device is lost somewhere in the house.
If the device farther away from us, users will be able to take advantage of all Tile installed in the user’s smartphone Tile on the application, enter Tile broader search. When anyone using the app approaches the lost item, its location will be shared with the original owner via the network.
Currently, Tile says it finds as many as 6 million unique items in 195 countries every day. Tile’s service is provided free to Fitbit users and other customers, but it makes money through a combination of device sales, in-app subscriptions, and other partners.
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The Tile Premium subscription can also add 2 users, as an optional upgrade within the Tile application, at $2.99 per month or $29.99 per year. This service is initially aimed at tile tracker owners and includes free battery replacement for tile devices, access to 30 days of location history, project reimbursement, and smart alerts that will remind you that there is nothing important when you leave the house.
Tile’s current partners now exceed 20, using Tile’s technology in some way in the audio, travel, smart home and PC fields. Although Fitbit is technically the first “wearable” partner, Tile has already collaborated with other companies in the consumer electronics field, including headset manufacturers such as Skullcandy, Bose and Sennheiser.
Faced with new competition from Apple and Samsung, the company’s ability to expand its business scope through industry partners maybe even more critical to its future. Apple has been developing its own Tile competitor AirTags, which the company accidentally disclosed in a YouTube video last year.
This will use Bluetooth and newer ultra-wideband technology to more accurately locate lost items. At the same time, Samsung’s latest Tile competitor Galaxy SmartTag will also launch a UWB-driven version later this year.
This competition, especially from Apple, may cause trouble to Tile, which has become a powerful participant in the US antitrust investigation. Apple testified at a congressional hearing on how its business has been negatively affected by Apple in the past and promoted third-party access to Apple’s “Find My” application as a competition between Apple’s upcoming tracker and its own tracker s method.
Tile has also joined the App fairity Coalition (Coalition for App fairity), an advocacy organization that is currently promoting legislation to regulate app stores in various states in the United States.
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