We know that Apple does not allow iPhone to install apps from third-party channels. If you want to install an app on iOS, you can only install it through Apple’s own App Store. However, Apple doesn’t think so. In response to the App Store survey as part of the Australian consumer watchdog, Apple believes that this is not true at all because of the existence of web applications and the Internet.
In a statement to the Australian Competition and Consumer Commission (ACCC), Apple believes: “Even if users only have iOS-based devices, application distribution is far from limited to the Apple App Store, because developers have multiple alternative channels to Contact the user. The entire network is available to them, and iOS devices can access it without restriction and control. A common method is for users to purchase and consume digital content or services on the website”.
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Apple also believes that they are not a monopoly because it must compete with web-based application stores such as Steam, Epic Game Store, PUBG, AppStream, Chrome Web Store, Setapp, or Microsoft Store. Apple also said that there are Google Play, Samsung Galaxy and Amazon App Store as Apple’s competitors.
Apple owns the App Store, which is probably the company’s biggest antitrust loophole. The profit of the App Store is much higher than that of competitors, such as the Google Play App Store. As Epic’s fallout with Apple in the summer of 2020 has shown, Apple does not want developers to launch in-app purchases outside of the App Store. From Apple’s point of view, it is unfair to believe that developers can benefit from the App Store without paying a price.
It is worth mentioning that Apple founder Jobs does not want third-party applications to appear on the iPhone at all. After lobbying by other Apple executives, he backed down and agreed to launch the App Store. Apple has appropriately adjusted the App Store policy in some respects. Apple cut its commissions from 30% to 15% last year, which applies to most developers with profitable apps.
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