Samsung wants people to know that its new mobile phone Galaxy S21 Ultra 5G is good at taking pictures. It can be seen from its 5 image sensors (including the 4 on the back) that the company attaches great importance to mobile photography. There is now a whole Hulu series of shows built for this machine, and S21 Ultra 5G is the protagonist of this show.
Samsung today announced the creation of a Hulu-branded program called “Exposure”. New photographers challenged the program and competed for the title of “Best Mobile Photographer in America.” The program will premiere on April 26th, and will be entirely centered on S21 Ultra 5G, which is the only device for the contestants to take images.
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Branded content is not new to TV shows, but usually, these partnerships are relatively hidden. “Exposure” is so invested in ensuring people understand Samsung’s camera technology that Samsung is willing to spend money to buy an entire series.
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