Research firm Sensor Tower released data that TikTok continued to top the list of global mobile app downloads in the first quarter of 2021, with more than 58 million downloads in March. Currently, TikTok has more than 100 million monthly active users in the United States alone. With the global popularity of TikTok, the Chinese cultural elements carried by short videos have also crossed language barriers and have gained increasing attention.
Searching for China on TikTok, the total number of views of related topic videos exceeded 13 billion times. Chinese traditional crafts, folk culture, food culture, customs, national treasure panda and other short video content. Li Ziqi, the hottest Internet celebrity on YouTube, began publishing works on TikTok in October 2019. Currently, she has more than 2 million fans on TikTok and has received more than 15 million likes.
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In addition, “#hanfu” is also a microcosm of Chinese cultural pop on TikTok, with a total of more than 300 million views on related topics. These videos cover various topics such as taking photos on Hanfu Street, martial arts style, and finger dance.
Among them, the “Miss Tumbler” who was on fire in Xi’an Datang Furong Garden is on TikTok. This video has been viewed more than 3.2 million times and won 400,000 likes. There are more than 1,500 messages in the comment area, including English, Korean, Vietnamese, Arabic and other languages.
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