According to Strategy Analytics latest report, the first quarter of 2021 global smartphone shipments reached 340 million, an increase of 24%, a record high since 2015. They believe that the reason for this year’s big growth lies in consumers’ demand for replacement and the promotion of 5G by Chinese suppliers.
Suda Sui, Senior Director of Strategy Analytics, said: “Due to the success of 5G products in the Chinese smartphone market at multiple price points, it has caused a sensation. In the first quarter of 2021, China’s smartphone shipments increased by 35% year-on-year to 94 million units. Globally The top five suppliers together accounted for 76% of the market share this quarter, higher than 71% before last year. Factors such as chip shortages and US sanctions have no significant impact on the top five brands in this ranking, but in our view In the future, this will always be a concern for small manufacturers in the next few quarters.”
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Neil Mawston, Executive Director of Strategy Analytics, added: “Samsung remained the world’s largest supplier in the first quarter, with 77 million smartphones sold, an increase of 32% from the 58 million in the first quarter of 2020. Launched earlier The Galaxy S21 series achieved a good performance this quarter. Apple sold 57 million iPhones worldwide (an increase of 44%), taking second place with a 17% market share. 5G brought by the Apple iPhone 12 series The strong momentum continues to be maintained in multiple markets.”
Wu Yiwen, the Senior Analyst at Strategy Analytics, pointed out: “Xiaomi ranked third in smartphone shipments for the second quarter in a row. It shipped 49 million smartphones worldwide, accounting for 15% of the total in the first quarter of 2021. The market share is higher than 10% a year ago. Xiaomi has maintained strong momentum in India and China, and its expansion in Europe, Latin America and Africa has also begun to take effect. OPPO (excluding Realme and OnePlus) gained 11% In the first quarter of 2021, Vivo’s market share increased by an impressive 85% year-on-year, and maintained its position as the fourth-largest smartphone manufacturer, followed by Vivo.”
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