In recent years, with the strong development of high-fidelity, noise reduction, and true wireless technologies, the demand and output of true wireless noise reduction Bluetooth headsets have also grown rapidly. In addition to traditional headset manufacturers, many technology companies have also deployed the field of true wireless noise reduction Bluetooth headsets.
Today, some media reported that due to fierce market competition, Apple plans to cut the production of AirPods wireless headsets by 25%-30% this year. It was previously predicted that the annual output of AirPods will be 110 million units, but according to the latest forecast, the output of the AirPods series will be reduced to between 75 million and 85 million in 2021.
In this regard, some users joked that Huaqiangbei won because the copycats imitated too much and they were cheap, which caused Apple’s AirPods to lose their popularity. It is understood that there are three AirPods products currently on sale, namely AirPods, AirPods Pro and AirPods Max, with prices starting at $192, $308 and $678, respectively.
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According to data from the research company Counterpoint Research, Apple shipped about 72.8 million AirPods last year, leading the Bluetooth wireless headset market with a 31% share. Well-known Apple analyst Ming-Chi Kuo had predicted that AirPods 3 will be mass-produced in the third quarter.
According to the news, the overall shape of AirPods 3 is integrated into the design language of AirPods Pro and adopts a semi-in-ear design scheme. It is reported that AirPods 3 is expected to join the ANC active noise reduction function, but because it does not use a better-closed ear design, the noise reduction effect may be weaker than that of AirPods Pro.
In addition, broke the news that Apple will add spatial audio function to AirPods 3, this function changes the position of the sound field with the movement of the user’s head, which can bring a more realistic sound experience.
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