On Ubisoft’s fiscal 2021 fiscal conference call, Ubisoft’s CFO Frédérick Duguet stated that they would “change” the previous strategy of releasing 3-4 3A games each year. This is not to say that Ubisoft will develop fewer 3A in the future, but that it will develop more high-quality free games in the future, making free games the main source of revenue. Interestingly, Ubisoft wants to develop free games for each series.
Ubisoft sees free-to-play games as an opportunity to greatly expand the player base of their largest series. Duguet said: “We think it’s time to launch high-quality free games on all the biggest series and platforms.”
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Coincidentally, EA and Ubisoft both released financial reports today. According to EA’s financial report, only 26% of EA’s revenue comes from traditional paid game sales. The bulk of revenue comes from game instant services, DLC, mobile games, and micro-transactions.
There are already a large number of free games that “trend to 3A”, including “Fortnite”, “Call of Duty: War Zone“, “Apex Legends” and so on. Ubisoft has previously launched a free battle royale game “Super Hunting City”, but unfortunately it did not succeed. They recently announced a free game called The Division: Heartland. Maybe it won’t take long for us to see a free Assassin’s Creed or a free Far Cry game.
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