Ben Decker, general manager of Microsoft’s Xbox game service, recently introduced the growth of the Xbox game pass business in an interview. This service has grown in the past few years, which is why many players are forced to play games at home due to the epidemic. In the interview, Decker revealed interesting news. He introduced that Microsoft’s first-party Xbox game studio is developing an “extremely exciting” new IP.
“55% of the players in these surveys said that the reason for joining the pass was the first content of the new game. That is why we made these investments. We have 23 studios, including Xbox and Bethesda, with works such as Halo, Forza Motorsport, Fallout and exciting new IP that we have never mentioned before. These contents can be added to the game pass on the first day”.
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The interesting point is that the combination of Microsoft’s existing IP and the IP owned by studios acquired in the past three years will make people think that Xbox game studios have enough brands. But in fact, it is very important to continue to develop new IPs to maintain the freshness of the game lineup.
Microsoft’s rival Sony has already announced that nearly half of the 25 PS5 first-party games being developed are new IPs. At the same time, Xbox Game Pass continues to be the driving force behind Microsoft’s overall game strategy, and new games will continue to be added to this subscription service.
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