Google’s upcoming privacy changes will not be compared to Apple’s moves

Google will announce new privacy measures during Google I/O, but it seems that the change in the Android system will be much smaller. The Google I/O conference will be held from May 18th to May 20th, and search giants use it to announce new products and updates. An important factor is the changes to the Android system, and new privacy control measures are expected to be disclosed.

According to sources, these changes apparently include making it easier for users to access the settings menu to restrict app permissions, such as access to the camera or its location. However, although these changes will likely help Android users to increase their awareness of their privacy, these measures may not be as effective as Apple’s measures, such as application tracking transparency.

Regarding “application tracking transparency”, Apple forces every application to seek explicit permission from its users in order to track users’ activities on the iPhone or iPad for marketing purposes. According to two Google employees revealed to the media, Google seems to be responding to the call for increased privacy, but it seems to be procrastinated in doing so.

It is said that Google is working to tighten restrictions on the types of data that advertisers can track. However, these employees claim that Google hopes to continue to allow advertisers to target ads and quantify their effects, which is what Apple’s ATT effectively prevents.

Join Our RealMi Central Channel On Telegram

Since Google has conducted extensive tracking of user behavior in Android devices and obtained data from its own applications and online advertising platforms, it seems that Google may not be greatly affected by any so-called privacy adjustments. Google’s advertising services may also benefit from these restrictions because they can provide data similar to those that will be restricted.

These changes will not be immediate, because Google employees said that all this must be balanced, and the promotion to smartphones may take several months to complete. Although there was a critical movement before the implementation, Apple’s ATT seems to be very popular with users. According to reports, Apple received strong feedback from users, and ATT’s preliminary data claimed that only 4% of iOS users allowed access to the advertiser’s identifier (IDFA).

On May 6, Google announced that it would introduce a “safe part” in the Google Play application list, echoing Apple’s own privacy and nutrition label. At the same time, a study on May 4 stated that 60% of the apps used by schools share data with third parties, most of which come from Android apps.

If you like our news and you want to see such news even further, then follow RealMi Central on Telegram (RealMi Central, Xiaomi, Apple, Realme, Samsung, Microsoft, OnePlus, Huawei/Honor, Android 12), Twitter, Facebook (Page) (Group) & Instagram.

Leave a Comment