Google’s Whitechapel will be the Internet advertising giant’s first attempt at custom chips, and it may appear on the upcoming Pixel 6 and Pixel 6 Pro. Although it is expected that it will be manufactured with advanced technology, it does not seem to show the same performance as Qualcomm Snapdragon 888, at least according to a discussion on a podcast.
In the podcast hosted by Myriam Joire, the source Max Weinbach joined the discussion to discuss how the Whitechapel chip in the upcoming Pixel 6 and Pixel 6 Pro will perform. According to him, despite using Samsung’s 5nm technology, the SoC may not be impressive because its performance may be between Snapdragon 888 and Snapdragon 865.
This statement is disappointing because after looking at the renderings of Pixel 6 and Pixel 6 Pro, this design change is something we haven’t seen at Google’s previous flagship product launches. The design of the flagship phone should at least match Snapdragon 888 is on par, but perhaps Google’s self-developed chip is not comparable to Qualcomm’s latest SoC, and perhaps the focus is considered elsewhere.
According to the podcast, the Whitechapel chip will use a custom neural processing unit and image signal processor. The use of artificial intelligence and machine learning may not only be used to improve the camera but to improve the performance standards of the Pixel 6 and Pixel 6 Pro. Many times, you have seen that the specifications of the flagship machine look very attractive on paper, and the actual software optimization has also played a key role.
Then, this chip may learn user habits and adapt to them over time. For example, applications frequently used by owners of Pixel 6 or Pixel 6 Pro, these applications can reserve additional resources to open faster and make them run more smoothly than those less commonly used applications. This is just a neural processing unit in the smartphone a small example plays a role in, but there may be other ways to improve the Google experience.
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