Sign with Google is a set of single sign-on solutions provided by Google. When using supported third-party services, users can easily access various services without having to remember cumbersome login credentials. Recently, Google announced the latest feature integration of login products, including the One-Tap feature of Google Identity Services.
It is reported that the feature of One Tap is to support the use on the current site without redirecting the user to a separate login page, so it will not cause greater trouble to the user’s browsing experience. Developers in need can obtain a security token to verify the identity of the user after applying. On the mobile device (Android) side, One Tap will prompt the user to swipe up from the bottom of the screen.
On the desktop (Web) side, it will be displayed in the upper right corner of the page, which is very suitable for introduction in the new user registration process. Of course, the login experience of old users is equally convenient.
Google said that it has seen great achievements in identity verification services from its partners. The company’s solution can also greatly reduce friction and improve the login/registration speed of users across websites or applications. After this update of the Sign with Google service, users will be able to see the name displayed on the button, the email address used for the service, and the profile picture when they return to the site.
In addition, Google claims to improve the consistency of the user interface (UI)/user experience (UX), and the solution is also applicable to the traditional login/register page. Google took Reddit as an example to describe the One Tap convenient login function of the Sigh with Google service. It is said that this move has nearly doubled the number of newly registered users on the platform and the conversion rate of returning old users.
Through this update, Google has also simplified the deployment method of the Sign with the Google feature. Developers can easily add support for this authentication service to websites or applications with the help of an SDK and minimal code. At the same time, Google’s identity service can protect users from clickjacking and pixel-level tracking, and related apps or services will benefit from Google’s existing anti-abuse and anti-fraud systems.
Finally, while Google sells its own identity services to third parties, website and App developers do not need to bother to manage their own passwords and security systems, and users can also remember a set of login accounts and passwords.
