Facemoji completes 3 million seed round financing, Twitter and other participation

Facemoji recently completed a $3 million seed round of financing, led by Play Ventures, with participation from Twitter and Roosh Ventures and some angel investors. Facemoji is building a plug-and-play technology platform to help game and application developers use the company’s SDK to put the avatar system into their applications.

The company’s lightweight solution relies on its own rendering pipeline, and the team noted that most other players in the field rely on Unity plugins that many developers don’t want to deal with. They also already have a complete and diverse avatar art system, which can be used out of the box if the developers wish.

Facemoji believes that more game makers want to easily build their own avatar system, but do not necessarily want to plug into other networks. The Achilles heel of most early avatar platforms is often the ambitious establishment of a consistent cross-platform avatar system to function as their own meta-space. This makes sense for startups that build products and users, but for game makers, leaving this platform opportunity on the table is a waste.

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The founder of this startup is still deeply interested in the hype of Metaspace and the latest NFT craze and has been committed to developing plug-and-play NFT storefronts. Developers can integrate these storefronts and allow users to purchase accessories for their avatars. Facemoji sees some early use of encrypted Twitter profile photos as a sign that ordinary consumers will be excited about decorating their avatars.

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