WhatsApp improves chat purchases with Collections

WhatsApp is one of the most popular messaging apps in the world but Facebook, like its other products, is always looking for ways to monetize. Hence, after introducing a way for WhatsApp users to be able to shop on business account catalogs, the addition of product categories, called Collections, which make the search and purchase experience of goods more streamlined and faster.

With the new feature, businesses will now be able to organize the products for sale on their WhatsApp catalog into Collections, so customers don’t have to waste time scrolling through long lists of items to find what they’re looking for. From the buyers’ point of view, the categories will first be displayed, which will then lead to the corresponding product lists. However, the method of accessing a catalog does not change, which remains via links or banners within the chat.

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WhatsApp has stated that the app has become very popular since the start of the COVID-19 pandemic for shopping in emerging countries such as Brazil and India, which obviously can bring a huge pool of users and therefore of profit for Facebook. Even in this case, however, as recently often happens with the Menlo Park social networks, it is not all roses, as the new mobile payment system created by WhatsApp was suspended at the end of last year.

In any case, the new feature is ready just in time for the end of year holidays, a key moment of the year for the number of purchases and transactions that are made all over the world. The company has also provided a page to illustrate the operation and how to manage the setup of this new function by companies.

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