Interbrand, a global brand consulting company, released the 2021 World’s Best Brand Ranking. Apple once again ranked first with a brand value of US$408.6 billion and has been on the list for 9 consecutive years. Compared with last year’s brand value of 323 billion US dollars, this year Apple once again premiums 26%.
Amazon and Microsoft ranked second and third with valuations of US$249 billion and US$210 billion, respectively, while Google and Samsung ranked among the top five. From this perspective, the collective valuation of Apple, Amazon and Microsoft accounts for 62.3% of the total value of the top ten brands.
In the latest report, Interbrand stated: [Apple] has further diversified into the healthcare field (Apple Watch can now record blood oxygen levels), providing subscription services in entertainment, data storage, and music, and it continues to be close to customers, and Continue to search for powerful online retail solutions, despite the complex problems caused by the pandemic.
In the final analysis, Apple still demonstrates the direction of excellence and the brand value centered on providing consumers with a simple and seamless experience, which reflects it The brand value of the company has increased significantly by 26%.
Interbrand’s calculation of brand value is a measure of brand strength, taking into account various subjective internal and external factors, such as leadership, participation and relevance. The result is an evaluation of a company’s impact on customers, employees, and investors. Interbrand said that a strong brand exerts an influence on consumers, creates loyal followers, attracts and retains employees, and reduces financing costs.