There are numerous legal disputes in which Google is obliged to defend itself and among these, there is a group of antitrust cases brought forward in the United States by the Department of Justice and several attorneys general.
And thanks to a series of documents made public in these proceedings, it is possible to get an idea of how Google manages its advertising activity, untangling accusations of market manipulation and agreements with other technology giants.
New Scandal For Google
One of these agreements is represented by Jedy Blue, which is a sort of secret partnership between Google and Facebook born in 2017 and by virtue of which the two giants would have exchanged favors to encourage their respective platforms.
To make the management by the Mountain View giant of the advertising system even less clear there is also the Project NERA, a plan to create a closed ecosystem from the open Internet: in practice, Google wanted to exercise greater control over independent websites just as it does on its own products (such as YouTube), all forcing publishers to grant exclusive access to their advertising offer.
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To achieve this goal it seems that Google has on the one hand exploited the success and popularity of the Google Chrome browser and, on the other hand, pushed users to grant permissions to keep track of their data on the web, completely ignoring cookies, making in fact, the data of a site about its visitors no longer exclusive (data that it then made available to publishers in exchange for an exclusive advertising contract).
As we learn from Android Police, a Google spokesperson found that reconstruction fraught with inaccuracies, reiterating that the Mountain View giant’s ad technologies help websites and apps fund their content and enable small businesses to reach customers Worldwide.