After testing the feature earlier this year, YouTube is launching a designated New to you label on its platform. This new tab is now available on the YouTube homepage of mobile, desktop and TV devices. YouTube said that this feature will help users discover new creators and content beyond the recommended videos they usually see.
The new tab surfaced content consistent with the user’s viewing preferences, which came from channels that the user hadn’t encountered before. It aims to go one step further than YouTube’s exploration list, which helps users find content on specific topics, such as games or beauty, but does not take into account the user’s specific interests.
YouTube pointed out that New to you is a personalized label for viewers because it tries to strike a balance between what it thinks users might be interested in and content that is a little different from what they usually watch.
You have told us that you want to see new creators and new videos after watching the recommended content, so we hope this new option will keep it fresh and also help creators connect with new audiences, YouTube outlined it in a blog post.
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On mobile phones, users will see this tab when they refresh the YouTube homepage. The company said that when users scroll through their profile, they may also see this tag. It is worth noting that since this feature is personalized, it may not always be available. In addition, you need to log in to YouTube to see this tag.
This new feature can help creators reach new audiences, targeting those who are most interested in their content. It can also help viewers find new content and discover new interests. This latest feature seems to be an improvement of YouTube’s popular For You page on TikTok, which uses a recommendation system to display personalized recommendations for each user.
This feature has contributed to the success of TikTok to a large extent because it helps users find more content and also helps creators be discovered. It seems that YouTube’s New to you aims to do the same for its users. When the new feature is launched, lawmakers from the US Senate Subcommittee on Consumer Protection, Product Security and Data Security will ask YouTube, Snap and Instagram how their platforms affect vulnerable young users.