Beginning in late September, Apple began to let users rate the first-party apps pre-installed in the App Store to make them on par with third-party apps. Previously, Apple did not allow ratings of its own applications, even if these applications were listed in the App Store. At that time, Apple implemented star ratings for a limited number of applications such as mail, podcasts and maps. Now Apple allows more iPhone, iPad and Apple Watch applications to be rated.
Apple just added more of their built-in apps on the App Store, which you can now rate & review: 👀https://t.co/x3PoRpu80k pic.twitter.com/HylTXYOcRp
— Kosta Eleftheriou (@keleftheriou) October 27, 2021
As the developer Kosta Eleftheriou pointed out, Apple is allowing ratings for phone calls, photos, messages, Safari, clock, camera, health, world clock, exercise, heart rate, etc. The ratings of Apple’s own apps allow users to provide feedback on pre-installed apps, with comments in addition to the one- to five-star options. Some Apple apps that have been reviewed, such as Podcasts and Mail, have received some negative reviews.
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Phones, messages, photos, Safari, and other applications have only been reviewed since October 25, so there are still few reviews that can be analyzed. Eleftheriou pointed out a strange thing about the Safari browser-its age rating is over 4 years old, but other browsers are rated over 17 years old. Apple may use these ratings to collect more targeted feedback for future adjustments and changes, but many of these apps are only updated and adjusted as part of major software updates because they do not operate like standard third-party apps.