The UK’s antitrust agency, the Competition and Markets Authority (CMA), said today that Google once again made a commitment to the CMA in response to the Chrome browser’s plan to delete third-party cookies to dispel the concerns of regulators. CMA said that Google has made new commitments to address some remaining concerns, including reducing access to IP addresses and clarifying internal restrictions on the data it can use. In addition, Google will extend the validity of these commitments to six years.
CMA Chief Executive Officer (CEO) Andrea Coscelli (Andrea Coscelli) said: We have always been clear that Google’s efforts to protect user privacy cannot be at the expense of reducing competition. If we are finally accepted, we will get what we get from Google The promise will be legally binding, help promote competition in the digital market, help protect online publishers’ ability to raise funds through advertising, and protect user privacy.
The CMA also stated that it will evaluate Google’s latest commitments until December 17. Google said that if these commitments are accepted, they will also apply to other parts of the world. Google said in a blog that it will ensure that the “Privacy Sandbox” (Privacy Sandbox) development method is applicable to the entire ecosystem.
At the beginning of last year, Google announced that it would phase out Chrome browser support for third-party cookies in the next two years, on the grounds that users have put forward higher requirements for privacy and data control rights. After discontinuing support for third-party cookies, Google plans to promote its privacy sandbox technology.
But publishers and ad technology companies have complained that Google’s so-called privacy sandbox will limit their ability to collect information from online users, thereby affecting their ability to provide more valuable advertisements.
In January of this year, the CMA announced an investigation into Google’s Privacy Sandbox plan, believing that this move may weaken publishers’ ability and disrupt competition in the digital advertising market, thereby further consolidating Google’s market power. In June of this year, Google made some promises to CMA to dispel CMA’s concerns.