Citing a report by Korean media The Elec, Samsung is full of ambitions in the mobile phone market in 2022 and aims to occupy more than 21.9% of the global smartphone market. Samsung executives believe that the long-term epidemic may increase the sales of smartphones throughout 2022, and it hopes to get greater benefits from it.
According to Samsung’s estimates, the global smartphone shipments are expected in 2022 will reach 1.52 billion, while Samsung estimated up to 390 million, reaching 21.9% of the market share. The total shipment volume of the Galaxy S22 series is estimated to be 33 million, of which 14 million are S22, 8 million are S22+, and 11 million are Galaxy S22 Ultra.
The main support for Samsung’s shipments is the Galaxy A series. A23 and A33 should make up for 267 million sales, while A53 and A73 need about 92 million. In order to do this, Samsung hopes to be more active in marketing and may provide more features for the price, especially in the domestic market.
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The number one smartphone manufacturer plans to provide more colors and simplify the production process by reducing the number of layers used on mid-range mobile phone backplanes. This will greatly reduce costs.
In addition, Samsung is looking for a way to introduce IP68 dustproof and waterproof certification into its budget products starting with the Galaxy A33 series. Each mobile phone in the above series, as well as the A53 and A73, will have IP68 certification in an attempt to attract more new buyers.