Samsung said on Thursday that the number of foldable Galaxy Z series phones sold by the company this year was four times that of last year, further consolidating its leading position in the rapidly growing new smartphone field. According to Samsung Electronics on the 30th, according to preliminary statistics, sales of the Galaxy Z series this year have increased by more than 4 times compared with last year.
Although the specific sales volume is not disclosed, it is estimated that the sales volume of the Galaxy Z series will exceed 8 million units this year based on Samsung Electronics’ sales volume of more than 2 million units last year. Samsung said that about one month after its listing in August, the total sales of these two new foldable models exceeded the cumulative total sales of Samsung’s foldable devices last year.
It’s worth noting that Samsung claims that these two phones are currently the most popular Samsung phones, and are also the Samsung phones with the highest conversion rate among users of other brands. Task handling capabilities and productivity features, including the S Pen, as well as the latter’s fashionable design, portability and innovative foldable form factor.
Compared with the Galaxy Note 20, Samsung said that the number of users who switched to the smartphone brand due to the Galaxy Z Flip3 has increased by 150%, and compared with the Galaxy S21, it has increased by 140%. Counterpoint Research, an industry tracking agency, previously estimated that this year’s foldable smartphone market will grow three times that of 2020, and Samsung will dominate the market with a 75% market share by 2023.
In addition, according to DIGITIMES Research’s observation, in order to cooperate with Samsung Electronics to increase the shipment of high-end folding screen smartphones in 2022, Samsung Display will increase the production of required panels.
In terms of mid-priced models, Samsung plans to expand the use of optical anti-shake, 5G communication and waterproof functions to improve cost performance. Korean camera module-related cooperating manufacturers are actively attacking business opportunities.