According to the latest reports, South Korea’s Samsung is scheduled to release its latest smartphone, the Galaxy S, in February. However, the company is expected to raise prices on flagship models due to chip supply shortages. It is reported that the minimum price of Samsung’s new Galaxy S22 will be $899, which is about $60 higher than the previous Galaxy S21.
Samsung launched three Galaxy S21 smartphones in January 2021, with the 6.2-inch screen model priced at less than 1 million won (about $840), capturing most of the attention of consumers. However, the industry view is that the company had to raise the price of the Galaxy S22 phone due to the disruption to the global supply chain caused by the new crown pneumonia epidemic.
Now, the latest leak appeared online that revealed the Galaxy S22 Ultra prototype video. You can check the latest leaked video which is mentioned below.
Prices of basic chips such as display driver ICs, touch and display driver integrations for smartphones, and power management chips and image sensor chips also rose 15% in 2021 compared to the previous year due to chip shortages. Despite rising chip prices, there is another view that Samsung will try to keep prices similar to the Galaxy S21 as the company is squeezed by Chinese rivals and Apple in terms of sales.
Data from market research firm Counterpoint Research shows that Samsung is expected to sell 290 million smartphones in 2022, ranking first in the global market with a 19% share. Apple (240 million) followed closely, with Xiaomi (203 million) in third place. Samsung’s share in price-sensitive emerging markets such as India may be taken away by Chinese manufacturers due to increased competition across the board, said Kang Min-soo, an analyst at the agency.
It is reported that Samsung may launch three new models on February 9, called Galaxy S22, Galaxy S22 Plus and Galaxy S22 Ultra. Of the three phones, the Ultra model will be the most interesting, as it has the potential to add S Pen stylus functionality to replace the Galaxy Note.