Xiaomi Group’s communication service brand: Xiaomi Mobile, officially announced the brand upgrade. The official said that it hopes to connect the vast number of communication users with a new brand image, positioning and better services in the new development stage.
Officials said that in order to better communicate with consumers and establish long-term brand value, Xiaomi Mobile has renewed its brand identity and launched a new brand positioning, aiming to become a communication service brand that saves users worry and money.
According to reports, the new logo icon is inspired by the signal graphics in the communication industry. The mi logo is used as the creative origin, and it is extended and deformed. The letter “i” represents the brand’s innovation spirit (innovation), and there are more signal lines on the line. The one point of the brand represents the brand proposition of more sincere and simpler.
Founded in 2015, Xiaomi Mobile is a private telecom operator brand. Users can self-open the card to access the Internet, and use it immediately after opening. They can independently complete the whole process of number selection – select package – card opening, and can realize the communication requirements of inquiry-payment-handling in the Xiaomi mobile app.
In addition, the Xiaomi business hall based on Xiaomi mobile phones can also provide services for the number of the three major operators, and users can complete inquiries, recharges, and other services on it. At the same time, Xiaomi Mobile has also carried out in-depth integration of system capabilities and communication capabilities and has launched a global Internet App that allows users to easily and conveniently purchase overseas traffic services.
By the end of 2021, Xiaomi Mobile had served 5 million users. Under the core strategy of Xiaomi Group’s Mobile XAIoT, Xiaomi Mobile’s business has grown steadily, with a compound annual revenue growth rate of 34% from 2018 to 2021.