The news of Microsoft’s official announcement of the acquisition of Activision Blizzard yesterday shook the entire game circle. The huge sum of $67.8 billion made this acquisition the largest transaction in Microsoft’s history. Today, Bloomberg reporter Dina Bass wrote an article to analyze the background behind Microsoft’s acquisition of Activision Blizzard. 5 main reasons.
Scale:
- If the deal is approved by regulators, Microsoft will become the world’s third-largest gaming company after Tencent and PlayStation maker Sony.
Mobile game field:
Activision’s mobile game studio King is currently the fastest-growing segment of its game business. The studio developed Candy Bliss and one of the most popular mobile games of all time, while Microsoft currently has few development hands. tour business.
Bypass App Store charges:
- Microsoft’s current CEO, Satya Nadella, has expressed hope that his gaming empire is large enough to bypass Apple and other app stores and directly charge players, and Microsoft has been dissatisfied with Apple and Google and other app stores’ commissions for games.
Metaverse:
- Games are one of the three important businesses of Microsoft Metaverse. The other two businesses are office and online conference software. This acquisition will inject a larger and more loyal user base into this business.
Three Cs:
- Nadella’s corporate strategy has always revolved around the integration of cloud, content and creators. After missing the dividends of social video services such as TikTok and Discord, Activision is its latest attempt, but this time it tries to see It was very successful.