Tesla’s official WeChat account today posted, why doesn’t Tesla advertise? Tesla can’t be seen on billboards, app pop-ups, TVs, computers, tablets, and email ads. You will only see Tesla TESLA in street charging piles or stores. Tesla said that it does not leave a figure on the billboard, speaks with facts such as products and word of mouth, insists on disruptive innovation, and the advertising cost is almost zero. This is Tesla.
Tesla CEO Elon Musk once said, Our energy will be devoted to improving the performance of Tesla products because we believe that the best way to sell products is to let people pass by word of mouth. When buying a traditional fuel car, the owner has to pay not only for the technology and craftsmanship, but also for the seen and heard on the street, but should the owner pay for the advertisement?
Tesla believes that when the product is good enough, people will take the initiative to Recommend it, cut all links that have nothing to do with the interests of consumers, and focus on R&D and production behind the advertising cost is almost zero. Let the product become a better advertisement.
Tesla said that technology is a better endorsement! Spokespersons can add points to brand exposure, but they cannot turn mediocre products into hot-selling items. Better quality and technology are feedback. A must for consumers. Behind the fact that the cost of advertising and marketing is almost zero, Tesla is reshaping the face of cars with R&D innovation.
Tesla CEO Musk said The direct sales model allows us to interact with potential customers and let consumers learn more about the car from Tesla product experts before they decide to buy a car. Product experts have no commission and will never urge you to buy car.
Can consumers really understand the complicated marketing gimmicks? In Tesla’s view, one intuitive experience is more important than 100 advertisements. Let the product experts help every customer who enters the store to explain and experience the actual experience.
To learn more about the model information. Let the “one-stop” service give car owners more professional, transparent and intelligent comprehensive care. Experience is the only way to promote products and services.