A report released by JD Power, an authoritative market research agency in the United States, showed that owners of pure electric vehicles are no longer willing to switch to fuel vehicles. While the U.S. market’s charging infrastructure isn’t complete, data released earlier this month showed U.S. electric vehicle sales jumped to a record high, with 434,879 new cars hitting the road.
However, demand for hybrid vehicles remains strong as many customers abandon EVs due to higher prices, limited range and insufficient charging stations. Brent Gruber, senior director of JD Power’s global automotive division, said: We know from research that many consumers are concerned about things like battery range and car charging when considering an electric vehicle purchase. However, once a pure electric vehicle is purchased, people become very addicted.
The 2022 U.S. Electric Vehicle Owner Experience Study shows that the average satisfaction rate of newly purchased pure electric vehicle owners is 754 points (out of 1,000). In contrast, those who purchased a BEV for the second time had an average satisfaction score of 766.
The study found that the Tesla Model 3 electric vehicle ranked highest in the overall and premium pure electric vehicle market with a score of 777. The Kia Niro EV ranked first in the pure electric vehicle mass market for the second year in a row with 744 points.
Factors considered in this study include battery range accuracy, availability of public charging stations, acquisition cost, driving pleasure, the convenience of charging at home, exterior design, safety and technical features, service experience, and vehicle quality and reliability.