Ubisoft’s recent ongoing NFT projects have puzzled and puzzled not only the player base but the company’s developers as well. Ubisoft held a special workshop to address the concerns of skeptical employees and issued NFTs to them.
They gave out special NFTs to the Ghost Recon development team to celebrate the franchise’s 20th anniversary, and one employee said, We hate this cryptocurrency. Ubisoft responded, Okay, let’s get some.
Last week, a Ubisoft executive said in an interview that players had a negative reaction to the company’s NFTs because they didn’t understand. His remarks were ridiculed on social media, even by some inside the company.
They don’t understand was also the tone of the Quartz team’s recent internal Q&A aimed at responding to skeptical employees, a source said. (Quartz is the name of Ubisoft’s recently launched proprietary encryption platform).