Spotify has been wanting to strengthen the podcast section for a long time and has also made a lot of purchases in this area. In a blog post, they now announce that they have reached into their wallets again and taken over two more companies.
These are the companies Podsights and Chartable, which primarily aim to strengthen the topic of advertising in the sector. Among other things, they offer tools to understand how effective the spots inserted into podcasts are.
Specifically, Podsights is designed to help get more details about clicks on ads and understand what happened after the ad was viewed. Did you buy a product or not?
Chartable provides two tools called SmartLinks and SmartPromos that Spotify podcast providers can use to generate trackable URLs or build promos that generate the most downloads and hits.
I think this may not end here and Spotify will continue to try to strengthen its position in the podcast space.