Omdia: Samsung ranked first in the global TV market for 16 consecutive years, accounting for 30% of global sales in 2021

According to the latest report, according to data released by market research agency Omdia on the 20th, Samsung Electronics’ global market share based on sales in 2021 will be 29.5%, based on quantity With a market share of 19.8%, it has won the championship for 16 consecutive years.

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Samsung Electronics analysis believes that in the rapidly changing TV market environment, the QLED-based high-end product marketing strategy has achieved results.

Samsung QLED TVs were officially launched in 2017, and the cumulative sales reached about 26 million units in just five years, and 9.43 million units were sold last year.

Last year, Samsung had 42.1% and 44.9% shares in the TV market with a price of over $2,500 and in the super-large-screen TV market with a price of more than 80 inches.

IT House learned that Samsung launched LED TVs in 2009, smart TVs and QLED TVs in 2011 and 2017, and QLED 8K TVs in 2018. Last year, new high-end series “Neo QLED” and micro light-emitting diode (Micro-LED) TVs were launched, and Samsung also released new products such as the portable screen “The Freestyle”.

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