Recently, Xbox Chief Marketing Officer Aaron Greenberg traveled to Colombia, a Latin American country, to communicate with local Xbox players and fans and answer questions from some players. According to Aaron, the company is very concerned about regional policies and intends to increase its presence in Asia and Latin America, in addition to the major markets of Europe and the United States.
Microsoft regularly conducts market research on the countries that support the XGP subscription service and tries to make the service available to everyone. In Colombia, for example, XGP subscription service prices have decreased due to factors such as inflation.
When asked by fans when the xCloud cloud gaming service will be rolled out in Latin America, Aaron said that the xCloud servers are based on Xbox Series X hardware, but because of the high demand for XSX consoles, Microsoft must decide whether the hardware produced in each region is for sale or use. as the xCloud server. In addition, Aaron also said that due to the shortage of console demand, the Xbox team itself is short of consoles.
Aaron also revealed some information about Xbox’s in-house studio. For example, he reiterated that many studios that faced financial problems before joining Xbox were able to significantly increase development budgets and increase developers due to the company’s financial position.
Aaron said that many talented development teams have joined the Xbox family, including The Coalition, Playground Games and Ninja Theory. Aaron said that when he first saw the trailer for “Hellblade 2”, he was surprised. : “But you don’t show us the gameplay, we just watch the animation.” The developer explained: “No, look, I’m controlling the movement of the protagonist Senna.”
When Aaron was asked about the recent acquisition of Activision Blizzard, he couldn’t answer directly as CMO, but he made it clear afterwards that he would surprise players with XGP even before the acquisition was completed.