The streaming platform Netflix appointed Marian Lee as its new chief marketing officer, replacing Bozoma Saint John. Sell ​​streaming services worldwide.
Marian Lee joined Netflix from Spotify last July to oversee marketing in the US and Canada. She became Netflix’s fourth chief marketing officer in three years.
It’s a tricky position for Netflix. The company, which prides itself on using algorithms to recommend shows to clients, spends more than $2 billion a year on marketing.
But many creators feel their work isn’t getting enough publicity. Netflix tends to reverse marketing, waiting to see if a show finds an audience before investing a lot of money.
St. John’s joined Netflix in June 2020 as the company’s first black executive. The former Pepsi-Cola executive rose to fame at Beats Music and Apple, before leaving Apple to become an executive at Uber. Over the past five years, she has moved between four companies, finally joining Netflix from media company Endeavor.