Google is planning a new mid-range smartphone for the summer and it will scare the competition. Maybe not in terms of sales figures, but in terms of technical equipment. At least partially. Google is following a similar path as Apple. You want to offer the best software experience, which requires the latest and fastest processor, for example. At Google, this is the so-called tensor chip.
Tensor is the current high-end chip from Google, which is available in the Pixel 6 and Pixel 6 Pro. The information so far also strongly suggests that Tensor should be in the cheaper Pixel 6a. Just a few days ago, Apple presented the latest generation of the iPhone SE, which looks almost archaic and still offers the latest Apple chip for smartphones. The Apple device will convince in everyday use because it is fast and hardly lacks any features.
By the way, this is what the Google Pixel 6a should look like:
Tensor makes it possible: the latest software and update guarantee for three new Android versions, even in the middle class
Google is now following this path as well. Unlike the Android competition, the latest high-end chip is installed below the 500 euro mark and can therefore offer various flagship features. At Xiaomi and Co., the highest feelings are any Mediatek chipsets or aged Snapdragon processors. Fast enough, for sure. But then there is a lack of things like long-term Android maintenance, as the Xiaomi 12X, which costs 700 euros, underlines.
Flagship experience at a mid-range price without three-digit megapixels and other nonsensical nonsense. Google, for example, will rely on the legendary pixel camera of recent years. This also means the availability of optical image stabilization, which we still miss in almost all comparable Android devices. Xiaomi doesn’t even offer OIS in the 570-euro 11T Pro.
The hunt for big numbers is over in my opinion. A larger part of the usual mass market will certainly see this soon. It is increasingly about harmonious packages that show off with innovations where they are really important. And that’s not the very latest 108-megapixel camera sensor, which ultimately only shoots average pictures like its predecessors.