The Google search was one of the first references of the mass internet: access to the internet was enough, and suddenly it was possible for a huge amount of information, and above all to do it with a speed and simplicity that were unprecedented in the history of humanity. Today Google Search remains an important cornerstone of the virtual life of billions of people, who daily query the search engine on the most disparate topics. And also desperate.
In fact, people also search on Google for information on suicide, sexual assault, drug abuse and domestic violence: and already today Mountain View has managed to provide the contacts for the most important assistance centers among the results. indicated, in addition to skimming the results.
But not everyone and not always use easily recognizable formulas: for this reason, Google, through the use of MUM, its latest model of artificial intelligence, has enhanced the ability of the engine to recognize users’ needs automatically and with greater precision, and identify the problematic situations hidden behind a syntax that is not necessarily explicit.
AI REDUCES UNGRAVED RESULTS AND SPAM
And not only that: because the risk, when carrying out a search, is also to come across results that are too explicit masked by content creators with harmless titles. In this sense, a useful tool already exists and is SafeSearch, which is active by default for accounts associated with minors under 18.
But beyond the safe borders of SafeSearch, Google’s systems reduce “unwanted” results every day thanks to security algorithms that improve hundreds of millions of searches globally and. MUM also helps to strengthen spam protection globally by being able to transfer knowledge across all 75 languages it has been trained on.
To this end, big G announces that the implementation of advanced artificial intelligence technologies such as BERT allows widening the margin of precision and helps the engine to better understand what the user is looking for, avoiding with ever greater punctuality the possibility that it will end up by unintentionally encountering unwelcome results. And according to the data collected by Google, only in the last year, this novelty has made it possible to reduce the phenomenon by 30%.