According to the latest report, Google is a place where people can find answers to almost any question they face in their daily lives. Because of this, some people may also turn to it when searching for more personal issues.
Old-fashioned search engines will provide users with the basic information they need without rushing. It’s a ruthless machine that has no other job than answering users’ questions. Google now aims to change that by using artificial intelligence to identify searches from users going through a crisis.
This will then lead to more helpful results that are not just specific and have basic information about the search term. It will now include advice, help and support. The average person doesn’t see the work behind Google Search and how it works.
But the reality behind it is that it’s very complex — because it needs to be done in order to deliver results more efficiently. Google is improving it all the time. Last year at the I/O Worldwide Developers Conference, the company unveiled an update to its Multitasking Unified Model (MUM), an AI that is 1,000 times more powerful than the BERT model.
This is an important development for search engines, which feature multimodal algorithms that allow generating answers to complex queries. It analyzes and generates content like a human. According to Google, this will help the engine unravel the secrets of sensitive issues, such as those about suicide, abortion and abuse.
“MUM can help us understand longer or more complex queries like ‘why does he attack me when I say I don’t love him,'” Anne Merritt, Google’s product manager for health and information quality, told The Verge. “To a human, it might be obvious that the query is about domestic violence, but a natural language query as long as this is difficult for our system to understand without advanced artificial intelligence.”
According to Merritt, previous systems were more likely to interpret the input as an “information-seeking” problem and often ignored the actual and conceptual implications involved. However, with the update to Google Search, AI will now provide a set of results that prioritizes help.
For example, it will place an information box at the top of search results labeled “Can Help,” along with contact information for organizations that can help users with problems. On the other hand, the rest of the search results will focus on the same help-related content.