Two companies are against AMP (Accelerated Mobile Pages). AMP was launched in autumn 2015 by the AMP Project under the auspices of Google. AMP pages are intended to ensure shorter loading times of websites on mobile devices.
Among other things, the specified theme of the page is not loaded and displayed, instead, special HTML code and a separate JavaScript library (AMP JS Library) are used. But there is also a lot of criticism, as many AMP see, among other things, Google’s method of destroying the open web.
The developers of the Brave browser are introducing a new feature called De-AMP, which allows Brave users to bypass Google-hosted AMP pages and instead visit the publisher of the content directly.
Where possible, De-AMP rewrites links and URLs to prevent users from visiting AMP sites at all. And in cases where this is not possible, Brave observes how pages are retrieved and redirect users away from AMP pages before the page is even rendered to prevent AMP/Google code from loading and running.
De-AMP is now available in the Nightly and Beta versions and will be enabled by default in the upcoming 1.38 desktop and Android versions and will soon be released for iOS.
DuckDuckGo now also acts like this. Their apps & extensions now protect against Google AMP tracking. When users load or share a Google AMP page anywhere from DuckDuckGo apps (iOS/Android/Mac) or extensions (Firefox/Chrome), the original publisher’s website is used instead of the Google AMP version.