Google Lens is enriched by new possibilities

The highlight of Google I/O is undoubtedly Google’s new range of hardware. You might get a foothold in the tablet market again and also launch a smartwatch with Wear OS and TWS headphones with ANC for the first time. Nevertheless, people chatted diligently about their own and the numerous services that they otherwise offer. And one of the most important services is clearly the search function.

In recent years, the Google search has also been expanded to include a visual search function using Google Lens. Google is also able to recognize songs. Nothing is further away than combining all kinds of information for one context in the future: text, language, image and more.

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Google recently announced Multisearch to search using images and text at the same time. In the future, this will be expanded to include the option of finding local information. So you’re looking for clothing or food – Google should then deliver suitable results “nearby” with regard to restaurants or retail. You have to see to what extent that is also an issue in this country.

As an example, Google cites a delicious dish, but you have no knowledge of the name. Multisearch searches various images and reviews on websites and Maps community members and is intended to suggest the right local restaurant. Local information in Multisearch will start in the course of the year – initially only in English, but the plan is to offer other languages ​​over time.

Multisearch also offers the possibility of scene recognition. If you move your camera back and forth, you get information about multiple objects – in a single frame. For example, when browsing through the range in food retail.

Google is able to scan all products, in this case, chocolate, and show “helpful information” about them. Looks quite comfortable to handle – practical. According to its own statements, Google is again using advances in the field of AI for further developments. Google Maps, for example, also benefits from this with a new, more immersive view or the Google Assistant, which in the future should also be active without a wake-up word.

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