The NFT market is cold and Square Enix is ​​here

In 2021, the concept of “NFT” was fired up. However, according to the Wall Street Journal, the NFT market is “collapsed”, with sales in the entire market down 92% compared to September last year. Of course, the cryptocurrency market has not had a good time recently, and the market value of $200 billion has evaporated.

At this time, the famous Japanese publisher Square Enix sold its western studio and IP in a package, and the sharp knife was ready to enter this market that was about to collapse.

Square Enix recently signed a sale agreement with Embracer Group, which plans to combine Crystal Dynamics, Eidos Montreal and Square Enix Montreal, as well as Deus Ex, Tomb Raider, Thief and Kane’s Legacy 》 and other IPs are packaged and sold.

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What’s the reason? Quoting Square Enix, “This transaction allows the company to enter new investment business areas, including blockchain, AI and cloud services.” Before that, they had also disclosed their interest in NFT/regional Strong interest in the blockchain market.

Recently Square Enix released their latest announcement, announcing its intention to open a new studio (probably in Japan this time) while reaffirming its determination to invest in the blockchain space. This news combined with the news that the market value of cryptocurrencies has plummeted in the past few weeks, the effect is almost full.

Some people describe NFT as like a game of drumming and spreading flowers. The company first sells a line of code on the blockchain as a certificate for a digital asset. The buyer can hold it for a long time or resell it to the next speculator. until no one picks up.

This is not like a game you can play on Steam, nor is it like a skin you can use to display in the game, many times the NFT represents only a gif image, and its value may be fired for tens of thousands of dollars. Some NFTs may be used as some kind of dividend certificate, or combined with another popular concept “blockchain game”, but more often, it is just a simple picture.

The Wall Street Journal’s rhetoric about this market was straightforward, stating that “the NFT market is collapsing.” In addition to a 92% drop in sales, the number of active wallets has also dropped by 88% since last November. That is to say, with the decline of interest in NFTs among players in the currency circle, it is no longer as easy to heat up NFTs as it used to be.

As the market cools, many NFT owners find that the long-term commitment to wait for appreciation is just a matter of time. Some users spent $2.9 million to acquire assets during the NFT boom, and the highest bid received recently was only $3,600 when they were sold for $5 million. In the end, he could only change the list price to $14,000, which was less than 0.5% of what it was a year ago, and firmly believed that “people who bought it at this price must have made a profit.”

In the field of games, many manufacturers are eager to try the NFT field. In addition to Square Enix, there are also Ubisoft, Sega, Team 17, Piyadari, Konami, and Gamestop, and everyone wants to share in this field. a cup of soup.

The value of NFT is largely derived from belief bonuses. This bubble will undoubtedly have some highs, but its lows are even more terrifying. I just hope that the current tragic situation of the digital cryptocurrency market can deter game makers who want to get involved in this field, and honestly make games and sell DLC. It is really impossible, even if they do more in-app purchase micro-transactions, they are more fragrant than NFTs.

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