With the launch of Grand Theft Auto VI still looking a long way off – despite the official title announcement -, the Take-Two team appears to be intent on supporting Grand Theft Auto: Online for much longer.
Within the multiplayer declination of GTA V, however, great collaborations and partnerships with other brands have traditionally been lacking, modeled on titles such as Fortnite: Battaglia Reale, Roblox, or Fall Guys: Ultimate Knockout. A circumstance that Take-Two CEO Strauss Zelnick recently commented on.
During an interview granted on the sidelines of the presentation of the financial results of the company, the executive, in particular, emphasized the difficulty in identifying real brands able to adapt to the fantasy world of GTA Online.
There are other titles that are very suitable to welcome brands and also include direct advertising. – continued the CEO – NBA is one of them, PGA is another. The inclusion of this type of collaboration, Strauss Zelnick also highlighted, is a theme that Take-Two does not address directly, leaving Rockstar Games creative freedom on this front.
With the conclusion of the fiscal year, the video game giant celebrated the excellent results of the Plus subscription of GTA: Online, which has made an excellent start in recent months.