Google is testing further adjustments for its own search engine so that paid advertising spaces fit even better into the overall picture. This may be more aesthetic but has a different background. Google will probably be more interested in the fact that advertisements are hardly noticeable in the search results. Thus, the click-through rate is very likely to continue to increase, although perhaps even more so due to accidental “clicks”.
Actually, this is a method that Google otherwise prohibits for its own advertising network. Advertisements that refer to websites via Google Adsense should not be seamlessly lost in the content and should not tempt you to click. For itself, Google seems to apply slightly different rules.
Google is currently testing new ads, including different promotional notices and favicons like normal search results. When asked, Google confirms that corresponding test runs are currently active.
Here’s an interesting test. Google is currently showing new ad label variations on mobile, now with the words ‘advertisement’ and ‘sponsored’. This is matched with another URL + favicon test from March – lots going on here. More info: https://t.co/j6IUtkSa1z pic.twitter.com/FLSnZcmzWc
— Brodie Clark (@brodieseo) May 17, 2022