Xiaomi announced today: that Xiaomi and Leica have reached a global imaging strategic cooperation, the integration of century-old legendary imaging and innovative technology, together to open a new era of mobile imaging! The first work will be released in July.
Judging from the previous warm-up, they have been jointly developing a flagship smartphone. This also represents another cross-border mobile imaging cooperation for the German imaging company after Sharp, Huawei and Panasonic.
In this regard, Lei Jun, founder, chairman and CEO of Xiaomi Group, said: “Xiaomi and Leica agree with each other’s pursuits and ideas, and appreciate each other’s advantages and industry influence. This cooperation will provide a strong boost to Xiaomi’s imaging strategy. During the cooperation, from optical design to adjustment of aesthetic orientation, the innovative technologies, product philosophy and imaging concepts of both parties have experienced unprecedented in-depth collision and integration.”
Matthias Harsch, CEO of Leica Camera AG, said: “It is a great honor to announce a long-term strategic partnership with Xiaomi. Both Xiaomi and Leica are global premium brands, and in this unprecedented deep cooperation, both parties are committed to creating a new business model for mobile photography users. A new era. We believe that the first jointly developed imaging flagship phone will reveal our forward-looking innovation.”
Judging from the previous revelations, it is no surprise that the first product of this cooperation is the upcoming Xiaomi Mi 12 Ultra, so stay tuned. As the second half of the year is getting closer, there has been more news about the Xiaomi Mi 12 Ultra ultra-large cup mobile phone recently.
A suspected Xiaomi Mi 12 Ultra engineering machine appeared before Xianyu, equipped with a Leica Logo and supporting 120X zoom. In addition, the Xiaomi Mi 12 Ultra mobile phone protective case has been exposed, with 7 holes on it, corresponding to various camera sensors, lidars and flashes. It was also reported before that the Xiaomi Mi 12 Ultra phone is expected to be released in June or July this year.
It was previously reported that the Xiaomi Mi 12 Ultra will use a 6.73-inch AMOLED screen with a resolution of 3200×1440 and LTPO 2.0 technology, with an adaptive adjustment of up to 120Hz refresh rate.
The Xiaomi Mi 12 Ultra consumer version will use the TSMC version of the Qualcomm Snapdragon 8 Gen 1 + chip. Its imaging system includes a 50-megapixel main camera, a 48-megapixel ultra-wide-angle and a 48-megapixel periscope telephoto lens, while the front camera is also 48MPs, which is the highest pixel front camera of Xiaomi so far.
The report also said that the Xiaomi Mi 12 Ultra may also be equipped with a self-developed Surging C2 ISP to improve image quality. In addition, the main camera of the Mi 12 Ultra may use the Sony IMX 989 sensor, which may be close to an inch in area.