A new Pride-themed Apple Watch display and marketing materials are said to have arrived at Apple’s official flagship stores, heralding a new product launch soon. The new Apple Watch straps launched in celebration of this year’s LGBTQ Pride month are expected to launch fairly quickly. According to Bloomberg’s Mark Gurman, the new straps should arrive in retail stores later this week.
Apple has released Pride color bands since 2016. The company typically announces new colorways — and corresponding watch faces — in the weeks leading up to Pride month. In 2019, Apple introduced a rainbow version of the Sport Loop and a new Pride watch face.
New Pride version of the Apple Watch should be launching fairly imminently. Marketing materials and updated Watch tables have started arriving at retail stores — for placement next week. Actual new bands should start arriving later this week.
— Mark Gurman (@markgurman) May 23, 2022
The 2020 edition includes two collections of Sports straps, one of which was jointly developed with Nike. In 2021, Apple introduces a woven Solo Loop and Nike Sport Loop featuring newer watch faces in expanded colors of the newer Pride flag.