Rumor about Samsung’s Galaxy S23 SoC that reduces 2022 sales targets

Thanks to two new reports we become aware of some rumors involving Samsung. The South Korean manufacturer is already working on the next generation of the top-end Exynos SoC, the one we will see (with all probability) onboard the Galaxy S23 destined for the European market: thanks to the well-known leaker Roland Quandt, some details of this new SoC emerge.

According to other rumors, coming directly from South Korea, Samsung has reduced its smartphone sales target for 2022 by 10%.

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Samsung: details emerge on the Exynos SoC of the Galaxy S23

Recent rumors have already put some meat on the fire on the issue related to the SoCs of the next top-of-the-range smartphones from Samsung of the Galaxy S23 series.

Yesterday, via a post on Twitter, the well-known leaker Roland Quandt shared new information regarding the model number and code name of the next top-end Exynos SoC from the South Korean manufacturer.

According to what was reported, the Exynos SoC that Samsung will introduce with the next generation of flagship smartphones is indicated with the model number S5E9935 and with the internal code “Quadra”. The new SoC, which commercially could be called Exynos 2300, is configured as the successor of the Exynos 2200 that equips the Galaxy S22, Galaxy S22 Plus and Galaxy S22 Ultra, top range 2022 from the South Korean manufacturer.

The Exynos 2300, which is expected to start mass production by the end of the year, could be manufactured on the 3nm gate-all-around ( GAA ) manufacturing process and equipped with the latest ARM cores. Other rumors also speak of an updated Xclipse GPU based on AMD’s latest Radeon GPU.

All this, however, collides with other rumors that indicated Samsung is on the verge of abandoning the use of Exynos chips for the next two generations of smartphones (i.e. Galaxy S23 and Galaxy S24 ). On the question, probably, only time will clarify.

The South Korean giant reduces smartphone sales targets for 2022

Where, on the other hand, time runs fast, it is the economic/financial aspect that all producers have to constantly deal with. According to reports from the Korean newspaper Maekyung, Samsung would have reduced its smartphone sales targets in 2022 to 270 million, 10% less than the target of 300 million initially set.

According to the Korean media, the producer was forced to revise this target downwards (on all market segments) following the global inflationary crisis triggered by the conflict currently underway between Russia and Ukraine: the increase in prices could, consequently, lead to a decline in smartphone demand.

Initially, Samsung hoped that 2022 was a good year to double the shipments of foldable smartphones: based on the 7 million units sold in 2021, the 2022 target, for this particular market segment, was set at 14 million units. (i.e. 1% of the global smartphone market); needless to say, the current situation complicates a few things.

The new Galaxy Z Fold4 and Galaxy Z Flip4 folding will arrive in the summer: for the two smartphones the sales forecasts are currently very high but Samsung, of course, is at the window to understanding how to manage the situation.

A Samsung official, regarding the current global situation, said that “ it is difficult to take an official position. We are monitoring the market situation ”. According to the company, however, after the second quarter of the stalemate, the smartphone market is expected to recover in the second half of the year.

A difficult situation globally

Samsung, however, is not the only major smartphone manufacturer to have lowered its sales targets: even Apple, to name one, would be reducing the production of its iPhone SE 2022 by 20%. These cuts and reductions could spread, like wildfire, to all large and small producers globally, because the drop in demand could be greater than expected.

The smartphone industry has had (and is having) very difficult years, already due to the COVID-19 pandemic that brought it to its knees, for the first time, in 2020. In a moment of apparent recovery, at the end of last year, the outbreak of the Russia-Ukraine conflict was yet another blow.

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