Twitter today announced a new partnership with Shopify. In the deal, Twitter will launch a sales channel app and make it available to all Shopify merchants in the U.S. through its app store. The app allows merchants to join Twitter’s Shopping Manager, a dashboard provided by the social media company where sellers can access product catalog tools and enable additional shopping features.
This follows Twitter’s recent rollout of shopping-related features, including a “product placement” feature that launched this month, as well as Twitter’s earlier rollout of mobile storefronts and live shopping. Meanwhile, Shopify said that orders through partner integrations, such as Twitter, quadrupled in the first quarter of 2022. Merchants will be able to use the new Sales Funnels app, connect their Twitter account to their Shopify admin, then set it up via Twitter’s Shopping Manager and other free tools Twitter has built for “professionals.”
This includes a new feature Twitter announced earlier this month called Location Spotlight, which allows local businesses in the US, Canada, UK and Australia to display information such as their street address, contact information and hours of operation directly in their profiles.
Currently, merchants can enable Twitter Shop, Store Spotlight, or Location Spotlight. But the company said it’s working on giving merchants the option to enable more than one of these features at the same time.
After connecting their Shopify and Twitter accounts, merchants can use the new app to sync their product catalogs to Twitter. This saves a lot of time and effort because previously, these inventories had to be manually entered on Twitter’s platform. As their Shopify catalog changes, these will also sync to Twitter’s Shopping Manager.
Once the inventory is synced, merchants can use the Twitter Shop and Shop Spotlight features to help customers discover their products and make purchases on the social media platform. These transactions will take place on the merchant’s own website. On a related note, Twitter Shops and Shop Spotlight are also now out of beta and will be available to all merchants in the US.
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