Samsung acquires German company Cynora

Samsung Display, a subsidiary of Samsung Group, acquired the German display company Cynora GmbH for about 300 million US dollars and obtained the latter’s OLED screen technology.

As part of the deal, Samsung acquired Cynora’s intellectual property and technology, but not engineers. Cynora, based in Bruchsal, Germany, has laid off employees in recent weeks. Samsung is already an investor in Cynora, and LG Electronics and other display makers have also invested in the startup.

Samsung and other tech companies have long offered OLED screens, but Cynora excels at making rigid versions of OLED screens for foldable devices. In addition to developing foldable OLED screens, Cynora also has next-generation emission technology based on blue and green color reproduction. According to Cynora, this approach improves the display’s efficacy and enhances the contrast between colors.

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