Does OnePlus’ Nord series become a brand?

OnePlus, since it launched the Nord series for the Global market in 2020, has taken the path of the mid-range, bringing excellent results. This need, however, with the latest vicissitudes, is becoming increasingly important and it is not excluded, according to a suggestion, that it can separate the development team and make it a brand in all respects.

How, then, was this intriguing hypothesis about OnePlus born? The Nord series has all the means to walk alone, it is useless to hide it now, as happened for example for Redmi, POCO and Realme itself, which are practically brands in all respects. Even iQOO, OnePlus ‘s most distant relative, now has a similar philosophy and although Pete Lau’s brand is not an entity in its own right, on the Global market it can work around this solution.

According to the source, there would be total removal of the reference to OnePlus from the Nord series. Or rather, we would go from OnePlus North to North by OnePlus, which already takes on more similar tones to what has been seen with Redmi and POCO. So will we definitely have a sub-brand? Basically, this is very likely to happen, because we are talking about a 360 ° project for the Nord range which would therefore try to expand into more sectors.

Not only more smartphones and earphones, therefore, but also smart watches, smart TVs and accessories of all kinds. But above all, an independent development. The new Nord would certainly keep the OxygenOS, as well as POCO, keeps the MIUI, but they would still have an interface, a launcher, that the team that would become independent will customize like the POCO Launcher.

In short, we are preparing for an important change in the OnePlus world, which could marry what Carl Pei had hypothesized some time ago for the Nord series, only to then exit the OPPO entity and invest everything in Nothing, which is currently catalyzing the everyone’s attention.

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