In the latest edition of The MacRumors Show event, Ross Young, CEO of screen supply chain consultancy DSCC, said that the Apple Watch Series 8, with its larger 1.99-inch display, is in short supply, which may indicate higher retail prices.
He explained that orders for the Apple Watch Series 8 models, which were new this year, were relatively low, reflecting Apple’s forecast for sales. Apple is said to expect to ship just 1 million of the larger Apple Watch in the third quarter of this year, compared to 4 million for the 45mm “Apple Watch Series 8” model.
This suggests that the new, larger Apple Watch may have a high price point that limits sales. This supports recent speculation by Bloomberg reporter Mark Gurman that the new Apple Watch will be stylized as a high-end model priced between $900 and $999. In addition to the slightly larger display, the device is expected to offer better durability and longer battery life.
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